The Perfect Twitter Bio is a worthy opponent, a formidable literary challenge — a lot like a silicon valley elevator pitch — only much harder.
You’re supposed to be witty, personal, passionate, keyword-conscious, purpose-driven and indispensibly followable — all in 160 characters. Bull, I know! You have 8 seconds. Try not to get bucked off.
Twitter is arguably the most important social network for writers. You would think more writers would treat the twitter bio like the crown jewel that it is, a showcase for skills. A great bio can be the difference between being followed or set aside.
In a previous post, I explored 
Calvin Reid’s subtitle this week at Publishers Weekly sums up the impact of Apple’s annoucement for every stakeholder in this industry:
Caution, bold claim approaching! I believe this simple (and often overlooked) book marketing technique could increase traffic and sales revenue for the majority of book authors.
In a previous post, I explored how and why an additional 
Some marketing exercises require large sustained time investments. Others are one-off quickies, but can still pack a big payout. This one is the latter, a fast but important checklist item.
The Alexa icon sits right at the end of my URL bar, next to other important extensions like those from Bit.ly, Evernote and Shareaholic, ready to deliver key intelligence with a single click. Claiming your own site and doing an inventory of your current stats is probably worth the download alone.
I learned the top 2 answers to this question right out of college, and they would mark my marketing and sales career. I was starting work on a presidential campaign. About 60 of us were in a half-day seminar.
This post kicks off an (occasional) blog series entitled “Book Marketing is like…” I know, I know. You can tell from the title, this is going to be groundbreaking theory and practice, right? I’m going to take a flyer here and trust you to see it for what it is.
I'm Kent. I practice book marketing and now blog about it. I also filter tankfuls of book marketing content and serve up the best in thimbles.